Trademarking a sound in Canada

Great news for marketers, as starting today, the Canadian Intellectual Property Office will accept trademark applications for a mark consisting of a sound.

This means that previously unprotected marketing materials such as jingles, vocal slogans, and song snippets that are used to identify with a brand can now be under trademark protection in Canada.

To register a sound mark, the application for the registration of a trade-mark should:

  1. state that the application is for the registration of a sound mark;
  2. contain a drawing that graphically represents the sound;
  3. contain a description of the sound; and
  4. contain an electronic recording of the sound.

Trademarking a sound in Canada Read More ยป